Privacy Policy

1. Information We Collect

We collect the following personal information when you use our website or make a purchase:

• Name, email, phone number
• Billing and shipping addresses
• Order and transaction information (handled by Squarespace/Stripe/PayPal)
• Communication history (customer support inquiries, emails)
• Marketing preferences if you opt-in

2. How We Use Your Information

• To process and fulfill orders, handle returns, and provide customer support
• To communicate important updates about your order
• To send marketing emails, only if you have opted in
• To comply with legal and tax obligations

3. Sharing Your Information

We share information only as necessary to provide our services:

• Squarespace: website and order processing
• Stripe/PayPal: payment processing
• Google Workspace: email communication
• UPS/USPS: shipping and delivery
• Other service providers only as necessary to operate our business

4. Data Retention

We retain personal information for:

• 90 days after order completion for returns/shipping issues
• Payment/transaction data retained by payment processors for 7 years for tax/legal compliance
• Marketing data until you unsubscribe
• Support emails for 1 year, then deleted
• After these periods, information is securely deleted or anonymized.

5. Your Rights (Massachusetts Residents)

Massachusetts residents may:

• Request access to personal information we hold
• Request correction or deletion of personal information
• Opt out of marketing communications

To exercise these rights, contact us at [beyond@eastofblack.com]. Requests will be verified and processed securely, typically within 30 days.

Nov 2025


6. Cookies and Analytics

We use cookies and analytics tools to:

• Ensure proper website functionality
• Improve customer experience
• Track marketing performance

You can manage cookies via your browser settings or opt out of tracking as described in our cookie banner.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information in accordance with Massachusetts law and industry best practices.

8. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be posted on our website with the effective date.

9. Contact Us

For questions or to make a data request:
Email: beyond@eastofblack.com
Mailing Address:

East of Black
#1031
120 Charlton Road STE 2
Sturbridge, MA 01566
United States

Nov 2025